A third of the world’s largest financial organizations are planning to launch mobile banking services in the next 12 to 24 months, says a Sybase survey.

Nearly a third of the world's largest financial organizations are planning to launch mobile banking services in the next 12 to 24 months, according to a recent survey commissioned by Sybase 365, a subsidiary of Sybase Inc.

The survey found that 66 per cent of banks consider mobile banking as an excellent opportunity to enhance existing customer service.

Independent research company Loudhouse conducted the survey for Sybase.

The survey took into account the views of 92 of the world's top financial institutions that included 32 European banks and 30 each from the US and the Asia-Pacific region.

The growth is projected to be the strongest in the US with 53 per cent of banks expecting to launch mobile banking services in the next 24 months.

The provision of such services is considerably advanced in European and Asia-Pacific regions compared to the US.

"Key factors for financial institutions offering mobile banking are not solely commercial, such as reducing costs or generating revenue," said Matthew Talbot, vice president, mCommerce for Sybase 365.

The most common mobile banking services currently available to customers include balance on demand (offered by 87 per cent of banks with mobile banking services), transaction alerts (77 per cent), money transfers (74 per cent) and balance alerts (71 per cent).

The top reasons for doing so are to improve the customer experience (87 per cent), to extend Internet banking (81 per cent) and to achieve competitive advantage (71 percent), found the survey.

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